When we ran our social media survey at the beginning of the year, we asked you to submit any questions you had about social media within asset management, and one of them stuck out more than any…
It was a valid question.
To start answering this question you need to look at your current audience and your future audience, because, sorry to be the bearer of bad news here, they ain’t the same.
Let’s take a look at the graph below, you’ll see a big difference in how the generations are influenced and how they consume information.
And those traditional means drop even further with Gen Z.
Couple that with the £25trillion wealth transfer between boomers and millennials in the next 30 years, the biggest in recorded history, and you could be a missing trick not gaining their attention now.
I have only just touched on some of the points to think about, you can read my in-depth article about why the wealth world needs to embrace social media over at Citywire Wealth.
And it’s one of the reasons why I created this hub, to give you tips, insights and perhaps unluckily for you my opinions on social media within the asset management industry.
So do bookmark this page and check back for new updates, and head to the resource centre to view presentations and hand-outs which you can download.
If you have any questions/ponderances do get in touch!